Saturday, December 11, 2010

Privacy and legislation!


Privacy is the expectation a person has about his information being disclosed in public or to third party. Due e-commerce, most of the business happens over the phone or internet. Therefore consumers are worried about their privacy. Since lot of their information is getting stored on servers all around the world. Critics say privacy laws have not evolved as fast as the technology has. While others say that putting more restrictions can harm the information sharing. IT firms have outsourced to India, Philippines. Now an Indian call center will have information about the customers form United States like credit card, social security, which can be misused. Not only that this information is being used to market other products as well.

Europeans are more concerned over the privacy issue because is people do not have trust in corporate world. On the other hand Americans are more concerned about government invading their privacy. Due to this US government has less power over privacy issues compared to Europe. And private corporations sneak through with small fines. Where in India there is more trust amongst the people compared to western world that is one of the reason people are not concerned about the privacy.

Due to differences in laws companies in order to comply with laws of one country are breaking laws in other countries. Case, where United States wanted information from travel companies about the passengers. Giving the information will break the privacy laws of Europe and not giving it will break the laws of United States. Breaking any law costs huge business. Considering the potential of United States in world business companies will break EU laws to comply with United States laws. There is huge trade between United States and European Countries; to stop the confusion and make it easy for business still protecting the privacy of the citizens is a next big task for both the governments.

Already lot of issues has come up due to privacy laws. Countries around the world need to come together to find a solution for this, there is no point in stretching these kinds of issues. One country decisions about their policies affects the whole world in certain ways. United States is a better example, how regulatory like FTC has controlled the data privacy issues without affecting the business. Few positive things are happening regarding the privacy as a global issue such as EU is reviewing its data protection directive. Also International Organization of standardization is working towards security aspects such as identity management, biometrics and protection of personal information. This issue can only be cracked down by adopting the common laws for private sector as a whole which looks slippery and a huge task.

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Sunday, December 5, 2010

Groupon for 1.15billion people

Groupon is a group purchasing to get daily deals. Check out everyday deals on the website then sign up for it if enough people sign up then that deal will be activated. Once you signed up for particular deal spread the world so that enough people join it and deal gets activated interesting! I regularly visit deals2buy website to see if there is good deal for any product. Even if I do not need the product at that moment I do buy it for future use if I get it in a good deal. There is huge mass that does this way buying on discount not on need. According to this model sites buy inventory with businesses upfront and then sell it but they pay the businesses only after the fulfillment. Therefore they will always have the cash for the long run. Genius!

I did not know about Groupon till I read Dr. Anthony Miyazaki's blog. Me and my roommate got together on the weekends to find the deals for the weekly grocery it was fun. One thought came to my mind will this work in India. Groupon has not gone to India. But the model has, considering the success of Groupon there are few sites which have copied the model. I surfed through few group discount websites but the scope was too less. It was focusing more on restaurants and weekend sports events only. Online buying is not popular in India as of now. But in bigger cities like Mumbai, Banaglore, Delhi middle age people and young generation is addicted to internet. The average age in India will be 29 in 2020. Therefore I believe Groupon has a good future in India. Indian culture is collectivist, people go out in groups. For example, in restaurants you will see minimum 5 to 6 people on one table. Thats a winner right there for Groupon. Considering the population, growing economy, growing middleclass and most importantly huge number of small businesses, by proper marketing strategy Groupon can make it big in India.

I could not find Groupon in India, Instead few local companies who have copied the model. I believe Groupon is not spreading faster as much as it should be. If they don’t do it they will face competition and that will affect their business in future. Google has shown interest to buy them which Groupon has rejected. I hope they have better ideas and foresight.

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